Important Things About How Search Engines Work

Important Things About How Search Engines Work - Nowadays, where technology and the internet are so advanced, you just have to move your thumb on the smartphone screen or use a laptop, so whatever you are looking for you can easily find. The search engine where you find the information you need is known as a search engine. Indeed, currently the largest search engine is Google. However, Google is not the only search engine, because there are others, such as Bing, Yahoo, and Yandex.

If you are a digital marketing practitioner, business owner, freelancer, or professional who works a lot using search engines, including running a business and promoting online, it's a good idea to understand how search engines work. By knowing how it works, it will be easier for you to get a good position in Google's page rank.

7 Important Things about How Search Engines Work

Maybe many people already know about search engines as a place to find information, but those who really know how they work are probably not so many. This is related to the fact that there are still many internet users and website owners who find it difficult to get page one position in search engines.

In fact, how search engines work can be learned, starting from crawling content, then indexing to store content in the database. Next, enter the retrieval stage, which is to retrieve content that matches what users are looking for.

It's good before continuing to read about how search engines work, you first recognize the important features of search engines and the benefits of search engines for implementing digital marketing strategies.

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To be clearer about how content can be found in search engines, here are 7 important things you need to know. At the same time, understanding how search engines work in determining content and bringing it back when internet users search for information.

Crawl

Crawling is the initial stage of the search engine workflow. At this stage, detailed information will be collected from a website page. The process is carried out by bots, in this case Google bots. Because robots work, the process of gathering so much information can be done at once and in a short time.

Bots work automatically and continuously so that the information normally obtained will be processed until it is completely valid. That's why, there is the ability of the Google bot to also detect content that falls into the duplication category. That is, search engine bots can also detect if there is one or more information that turns out to be exactly the same and is loaded on several different websites.

In the process of collecting this data, usually crawling also detects data in the form of images, titles, content, keywords, to backlinks and internal links.

Indexing

The indexing process takes place by placing the data obtained from the crawling process into the search engine database. In this stage, it will be grouped which pages have been indexed in search engines and which have not.

For pages that have not been indexed, they will not be able to appear on search engines. Now this is where it's important, website owners make sure every page of the website can get indexing in search engines. The process of how quickly a page can be indexed depends on the queue and the quality of the website, on page and off page SEO, and the content on the page.

Processing

The processing process takes place after the search engine gets a request from the user. For example, when a user searches for information about “the price of chili”, the search engine will match those keywords with the indexed website page. This process is very fast, so users can get results within seconds of doing a search.

That's why, you need to enter the right keywords and many users are looking for into the content on the website with the aim that these relevant keywords will make it easy for search engines to find your content. In this case, you need to have the ability to apply SEO techniques, do keyword research, use long tail keywords, and so on.

Calculating Relevance

Calculating relevance is the process of comparing each indexed website page to find the most relevant to the keywords the user is looking for. The more relevant the page or content contained on the pages of a website, the more likely it will be chosen by search engines to be displayed to users. No wonder the way search engines work is very sophisticated. There are almost no errors in providing information that matches the query typed by the user in the search field.

Retrieval

Retrieval is a search engine process in finding website pages that are relevant to requests from users, but still based on their algorithm. Each search engine, such as Google, Yahoo, Bing, and others, has a different algorithm, so sometimes using the same keywords makes the search results displayed differently.

Algorithm

In relation to search engines, algorithms are systems that regulate the search results that are displayed, after the user types in keywords in the search field. This algorithm changes frequently. Like it or not, website owners need to continue to update their website to match the algorithms that apply in search engines.

Ranking

Search engines are not arbitrary in determining the position of a website page in search results. This is because the way search engines work has a very close relationship with the work system and techniques of Search Engine Optimization (SEO). The more relevant the website page, the more likely it will get the top ranking in the search results as well.

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